Althusser Post

Ideology is a prominent theme in Critical Media Studies and it carries through into our day to day lives. The notion of the American Dream and the strive to achieved the hegemonic narrative, is likely the most prominent ideology in our society today. The issue that arises with this type of ideology is that it is not necessarily a reality or attainable for most people. As stated below, the top 1% of society has a monopoly over the majority of our economy, in turn, the media and government as well. This control only reinforces the hegemonic narrative through our countries ideals and through advertising in the media.

In order to achieve the 'American Dream', which in the end is a marketing ploy to increase consumerism and commodify nearly everything, citizens drive themselves into debt and often loose moral ground. Through this desire to achieve the hegemonic narrative, we see communities such as 'Celebration' that are a simulacra of the all american town, Main St. USA. We don't truly achieve the rags to riches story and feeling of success, we just create something that on the surface appears wonderful but lacks a sense of originality and the aura of true accomplishment.

Ideology has also encouraged the 'Cult of the New'. We have become a completely consumer driven society and that has caused many Americans to loose sight of who and what they truly care about.