Wednesday, October 27, 2010

Pre-Class Adorno/Horkeimer Post

For tomorrow's class we were instructed to read The Culture Industry: Enlightenment as Mass Deception by Theodor Adorno and Max Horkeimer. I felt like this reading related a lot to most of the other theorist's works that we've analyzed. In the text, Adorno provided readers with a theory on production (and reproduction) in our culture and it's value. One theme I really took from Adorno & Horkeimer was how standardization and interchangeability (both cmc terms) of material products under our capitalist society just leads to the interchangeability of people/ audiences. 

Another claim that Adorno made (which I thought was interesting) was how he said our analysis of mass culture and mass society have both proven to be inconclusive/unsatisfactory so far.  Instead of just going by what the media tells us or through word of mouth, we should analyze the apparatus' that influence our thinking, attitudes, and societal tendencies. However, personally, I always think that while our understanding of the ruling class/class structure in our nation might be growing, so is the culture industry. And because most material possession in the U.S. has been commoditized, those who own the manufacturing and distributing companies for those products (the wealthy) continue to get richer while we never experience any sort of social stratification. While I can't say I got all the key points of this particular reading, I do feel like I was able to compare it to a great deal of theorists/experiences in real life - which is what it's all about...right?

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