In beginning of class this week we talked about Hebdige’s reading titled “From Culture to Hegemony Subculture” and one quote that I found very interesting was, “Ideology saturates everyday discourse in the form of common sense” (148). Today everything that we do is thought to be the “norm” or what just makes sense. The media also influences culture because the media represents and reinforces the American ideology.
This idea also relates to what Althusser theorized, “Ideology is profoundly unconscious.” Ideology is often unsaid in a society but it is accepted. This related to the example we used in class about the language of education. People in a certain community create a language that overtime becomes part of the language that we speak and is normalized within that community. One that is used within the Rollins College community that we talked about was “R-card.” Something that is part of the Rollins “language” that we use on a day to day basis but if someone not from that community heard that they would not have a clue about what they were talking about. Everything in our culture is normalized over time and it is done unconsciously.
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