Jenkins

I came across an article by Fast Forward Magazine, called A Part of the Party!? Fan-culture on the web 2.0 as way towards a participatory music culture

http://www.fastforwardmag.eu/A_Part_of_the_Party.html

In relation to what we discussed in class as well as the reading on Tuesday October 19, 2010, this article has a lot on Jenkins and some of his key terms and quotations on freedom, restriction and all aspects of media in our culture:

“The World Wide Web is a place of freedom: of free speech, free choice and of free creative expression. The latter is becoming increasingly observable ever since the Web 2.0 is available to the Internet-users. The second generation of the web has given people the freedom to put their own content online with only few restrictions. According to media theorist Henry Jenkins (2006) this user-generated content has led to a phenomenon called convergence culture. Three concepts are the buzz words of convergence culture: media convergence, participatory culture and collective intelligence. With the first Jenkins refers to a media landscape that is mixing old and new media, as for instance showing and watching TV series online. The second and third are about the interaction of the consumers with the producer and with each other. They do this without knowing the effect and where “grassroots and corporate media intersect” (Jenkins, 2006, p. 2).”

“Furthermore, Holt also attaches importance to the consumers’ role as authors of cultural content and brands. For him especially those have an influence, which are immersed in what he calls “populist content”. According to Jenkins (2006), those who are involved in the creation of fan-culture usually are immersed in such content. Thus, marketers should accept that fans are necessary to shape the music culture and business in order for them to profit. If this view on fan-culture is really adopted by the music-marketers in the future, then the participation and integration of the grassroots-level of the music culture will be possible in the music business. It is possible that this way the ongoing process of alienation of the music consumers by the music industry will come to an end or will at least be slowed down. Ideally the consumers would feel that they are part of a culture that is very important to them.”