The Apple iPhone4 add is a great example to what Marx refers to when he talks about the binary oppositions of the American Ruling class....all the Apple add talks about is faster, newer, many (multitasking) etc. and that it is portrayed as better. This add hits much on what Benjamin talks about as well I believe. The iPhone4 through FaceTime can put "...the 'copy' of the person into situations which would be out of the reach of the actual person (original) itself." (Benjamin 20) Referring back to Marx, though, the ruling class - or our media currently - is showing us through adds and such that faster, newer, more is 'better' than old, slow and few...another example of this can be seen in the short car add where the main three words to promote this Lincoln car is 'Cleaner. Faster. Smarter.'
http://www.youtube.com/watch?v=wFwTPMyaLbU
No comments:
Post a Comment