For Thursday, the reading we had assigned was “Introduction: Instructions on How to Become a General in the Disneyland Club.” I found this very interesting now looking at the world of Disney we have today. A child is introduced to the world of Disney at a very young age with the cartoons, parks, and movies. Looking at the world today with what Disney owns now, we can almost say that Disney has corrupted us as young adults and even older adults. As children, we were so excited to go see Goofy and all of the Disney characters at the amusement park. But now, I have seen an older age group attending the Disney parks in Orlando. In Disney now they have the House of Blues, which I have attended and I know a lot of kids at Rollins have attended for concert shows. They also have many more venues for adult targeted audiences such as the Hard Rock Café and the world of ESPN. When I was going to DisneyWorld as a child, I had never even heard of ESPN or thought about it.
Disney has found a way to target all ages if it did not already do so. And as consumers, we all have followed Disney and still show up as adults even if we are not bringing younger children to the park. So as Disney “corrupts” young children into loving all of their favorite characters, it now puts in their heads that there are a lot more things you can do at Disney when your older and again “corrupts” you as an adult and attracts them in different ways.
On my honor I have not given nor received nor witnessed any unauthorized assistance on this blog.
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