"What is the Unspoken Saying?"

I have to admit, I found Pierre Macherey's A Theory of Literary Production a bit difficult to get through, but upon finishing it I've come to two conclusions. The first being that that which is not said within a text is the most important part because it establishes room for critique. According to Macherey, "in order to say anything, there are other things which must not be said." In other words, without the lack of text no one would further enhance the text through thought provoking questions. The second being that connotations are, sometimes, the most influential portion or a piece of text or image. The interpretation of the audience is that which will be passed on and, therefore, is the central component to any message. This theory exhibits one of the core concepts of rhetoric: the idea that the rhetors initial meaning behind their presentation may not be perceived as they had intended, therefore, the targeted audience may either construct additions to the message or completely ignore it entirely. Those who choose to enhance the message are the most important, as Macherey explains: "we realize that in seeking the meaning of the work- not the meaning that it gives itself but the meaning that seizes hold of it- we have at our disposal, in turning to the work itself, material that is already prepared, already invested by the question that we are going to ask." Those who the message was intended for are the ones who will expand upon it with all the necessary background information at their disposal. I also feel that Macherey was suggesting that the connotations that people take away from a specific message may not have been intentional, for Macherey states "the work... does not say what it does not say."